The business sector has experienced tremendous growth in the last few years, thanks to the ever-changing consumer demands and the emergence of new trade opportunities. At the centre of it all is the advancement of technology. Businesses are now using technology more than ever to stay relevant and competitive. In any case, innovation and evolution are almost synonymous, and for any business to thrive, it must incorporate the two.

One notable innovation that has played a vital role in the evolution of the business world is the invention of Customer Relationship Management Systems (CRMs). A CRM system helps companies to connect and better understand consumer needs by constantly analysing interactions between customers and businesses.

The main objective of CRM systems is to improve business relationships, consequently streamlining processes, enhancing sales, and improving overall productivity. The best part is that these systems are highly versatile, making them ideal for any business no matter its size.


What is Salesforce?


Salesforce is a Customer Relations Management system designed to help businesses stay connected to customers, improve profitability, and enhance productivity. The company behind this system, Salesforce, ranks third on the list of the world’s most innovative companies, according to Forbes 2019.

The Salesforce CRM suite targets business owners who may not be coders or programmers but would still want to be up to speed as far as developing software used in their businesses is concerned.


Features of Salesforce Lightning


The Salesforce Lightning Experience, Salesforce most recent product, is designed to simplify processes for business users, who typically do not have programming experience.  It comes with various features that can prove useful to the success of any business. Some of these features include:

  • Direct user interaction
  • Multiple device connectivity
  • Application Program Interfaces for developers
  • Data analytics tools
  • Business overviews

How does Salesforce Lightning improve productivity?


Salesforce improves business productivity in a number of ways. Firstly, it eliminates the need for managerial micromanagement as a result giving the workers more freedom and dependability. On the face of it, the employees will feel valued, capable and like an integral part of the company. When workers develop a sense of ownership, their level of productivity will also increase significantly. This, in turn, will improve business performance, and the company will consequently realise more sales.

Secondly, the Salesforce CRM system does away with wasteful processes and redundant activities that slow down the overall performance of the business by encouraging the automation of time-consuming tasks. The time wasted attending to these processes is better used to serve customers, thus translating to less downtime and enhanced productivity.

Another point worth mentioning is that the Salesforce CRM system encourages better collaboration across all departments in the organisation. Essentially, team leaders may access the company’s database from any compatible device, communicate and collaborate to realise the success of the customer. With better communication comes increased efficiency and productivity.


Implementing Salesforce Lightning


Various statistics indicate that up to 70% of workers in the United States feel disengaged. This translates to businesses losing about $550B annually in lost productivity. However, with the emergence of CRM systems like Salesforce, companies can now identify obstacles that are slowing their businesses down and enjoy better productivity.


getNEXT has vast experience in implementing and supporting CRM systems. Our team of experts will take care of the complexities and leave you with a user-friendly environment. Get in touch today to see how we can boost your business productivity.

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