With Christmas looming around the corner, many online stores are undoubtedly anticipating increased traffic to their websites. As an online retailer, failure to optimise your website to handle the increased traffic can result in loss of sales and online reputation. In light of this fact, it is important to take the necessary steps to prepare your online store to cope with the increased traffic during this season.
If you are wondering how to prepare your online store for the holiday shopping blitz, here are some of the tips you need to consider.
1. Optimise Your Web Layout
Initiating any major changes to your website is likely to interfere with your clients’ routine and frustrate their online shopping experience. It would be much better for you to only optimise your web layout and focus more on your marketing efforts by rolling out new offers and products. This will not only help you to generate more sales but gain new leads as well.
2. Make Sure that Your Website is Performing Optimally
To make the most of the increased traffic this holiday season, you need to ensure that your website is optimised and up to speed. Customers are more likely to leave your website if it takes too long to load pages. It is therefore important to conduct performance tests on your site to ensure it is working properly.
Given the fact that you will be receiving an influx of web traffic, you also need to ensure that your web infrastructure can handle it without malfunctioning or crashing.
3. Ensure that Your Site is Secure
With the rise in hacking and cybercrime, security is undoubtedly one of the top priorities of e-commerce business today. If your website looks unsecured, customers are unlikely to conduct any transactions on it. In light of this, you should consider getting SSL/TLS certificates and installing the address verification system (AVS) to increase the trustworthiness of your store. These measures will convince customers to make purchase decisions.
4. Optimise your Website for Different Devices
You can take advantage of the increased holiday web traffic by optimising your online store for various devices including smartphones and tablets. Ensure that you factor in screen size and navigation to come up with web layouts which work well for all devices. This will further increase the number of people who access your website.
5. Make the Checkout Process Easier
With the expected increase in web traffic, you certainly want your checkout process to be simple and quick. This will make it possible for you to give your shoppers an enjoyable experience and ensure the business runs undisrupted.
Bottom line: here is what you need to remember
As Christmas draws near, now is the time to prepare your site for increased activity. By applying these tips, you will be able to adapt your online store to the holiday season, and consequently, generate better sales. It’s as simple as that!
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